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Snapchat Entices Brands with a New Use for QR Codes

A new incentive for brands to use Snapchat.

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By: Marie Redding

Senior Editor, Rodman Media

Brand marketers now have a new incentive for brands to use Snapchat to connect with consumers, and it involves QR codes. Snapchat already uses Snapcode, a personalized QR code that links to a user’s profile. Now, users have the ability to create QR codes for individual websites, which might be a very useful feature for beauty brands.

Engadget explains that if a Snapchat user wants to share an article or plug a favorite page, there’s no need for friends to leave the app to share or view it. Simply capture the code and start browsing from within the app. 

The article continues to point out the benefit for a brand: “If an extra-trendy brand uses Snapcodes, it can now point users to the web (where it can make ad money) instead of hoping that you’ll eventually do more than check out its Snaps.”

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